Over the decade, SEO has become a core part of the marketing strategy, and thus, the guest post industry has gained popularity among businesses, seeking visibility and exposure through backlinks. Many guest post-focused marketing businesses have been established for acquiring, managing, and delivering deals.
Scale also brings with it complexity. Managing and processing numerous guest posts, multiple clients, and publishers can be a chaotic affair with a negative impact on quality and speed. GuestPostCRM addresses the core marketer needs through automation and smart deal management at scale to streamline the workflow. It is a SaaS, specially customized to manage guest post deals with features tailored to its lifecycle. It enables automation, centralized database for deal tracking, and ensures none of them are missed.
Here's why every serious guest post marketer needs GuestPostCRM:
1. Centralized Deal Management (No More Spreadsheets)
Guest post marketers receive deal inquiries through multiple platforms making them difficult to track. GuestPostCRM logs and manages every deal through a clean and visual pipeline. This centralized database has all the details of a deal, from client inquiry to the published post, in one place, eliminating the chaotic struggle of going through multiple sources for a piece of information.
Some of the features of this unified database are:
- Kanban-style pipelines for deal visibility
- Category-based search and filter
- Custom status tags like “Inquiry”, “Negotiation”, etc.
2. Automated Client Interaction
Guest post deal management includes multiple interactions and negotiations with the client. GuestPostCRM facilitates automation and personalization for repetitive communications such as first replies, follow-up messages, and deal proposal. It also offers customisable templets to be integrated with the emails.
How it Works?
- Arrival of a client email sent to [email protected]
- Automated detection by the system
- Sends a pre-defined autoreply
- Logs the deal or any update and schedules a follow-up.
This removes the need for human interference and ensures that every lead gets acknowledged with reduced first response time.
3. AI-Powered Quality and Spam Checks
Low-quality or spammy domains can diminish client experience and ruin reputation. Screening and filtration of the domain URLs individually is tedious.
GuestPostCRM offers AI-powered tools that scan your domain inventory to:
- Detect spam scores and determine the authenticity of the domain
- Highlight any flagged or blacklisted URLs
- Suggest high-authority, niche-relevant domains
Better domain options would increase closing rates for deals and build trust with the clients.
4. Streamlined Invoicing and Payments
Payment tracking and invoice generation can be a hassle, especially when dealing with multi-national clients and different currencies.
GuestPostCRM automates the workflow by:
- Generating custom invoices and forwarding them to the clients
- Keeping a track of the payment status: Paid, Pending, Overdue
- Setting up automated payment reminders
Manual invoice templates and follow-up won’t be needed, reducing human errors.
5. Link Expiration and Deal Renewal Management
Guest post links expire as publishers take them down after a period. Expired links could lead to revenue loss or failed client expectations.
GuestPostCRM helps you track links as it:
- Logs link expiration dates for each deal
- Sends renewal alerts in advance
- Re-pitches expired links to clients
- Reopens deals for negotiation and republishing
This automation lets you re-use existing deals to generate recurring revenue.
6. Follow-up and Workflow Automation
Regular follow-ups are crucial in deal management. GuestPostCRM automates follow-ups with:
- Reminder emails
- Weekly alerts for pending deals
- Task assignments to team members
This reduces friction among the team members for an efficient workflow.
7. Defaulters and Risk Client Management
Sometimes the clients or publishers may not pay on time or default payments. GuestPostCRM enables data analytics to identify and tag:
- Defaulters and late payers
- Domains with poor reliability history
- “Red zone” clients based on behavioural history
Using this, future payment risks can be mitigated to keep your business protected.
8. Team Workflow and Deal Transparency
GuestPostCRM simplifies team collaboration with a centralized database so that each team member can get access to their assigned deals, tasks, and communication history.
Teams can focus on their respective work without stepping on each other’s toes.
9. Real-Time Reporting and Analytics
Insights about the top-performing niches, ROI generating publishers, and quarterly deals can be guide you to make smart decisions for a sustainable growth.
GuestPostCRM’s real-time data driven dashboard can provide insights into:
- Deal closing rates and missed deals
- Average deal value
- Average turnaround time for a deal from inquiry to posting
- Client-specific revenue tracking
It also allows exporting the reports for clients or internal assessments.
10. Hassle-free and Convenient Scaling
Scaling a guest post business with spreadsheets will be chaotic. You need a system to streamline your processes for stress-free scaling.
GuestPostCRM supports scaling as it enables:
- Managing 10x more clients using the same team
- Standardized and streamlined workflows
- Reduction in errors (specially, human error)
- Saving up time and efforts to focus on growth, not admin work
Conclusion: The Guest Posting CRM You Need
GuestPostCRM isn’t just another system. It’s your guest post deal engine. It was designed for the convenience of marketers like you who are managing guest post campaigns, negotiating deals, coordinating with publishers, and keeping track of payments, all the while trying to grow a business.
Whether you are an individual, small or large organisation, GuestPostCRM can help you automate, scale, and streamline your guest post operations.